I have developed a deep appreciation for the art of storytelling through visuals. My passion for photography has not only sharpened my eye for detail but also fuelled my creativity in design, allowing me to create work that is both impactful and meaningful. I’ve used my photography skills to capture compelling visuals, which I then enhance and integrate into layouts that communicate a cohesive story.

This fusion of photography and design enables me to approach projects with a unique perspective, ensuring they resonate with their intended audience.

Content Creation & Marketing for Restaurants

During my internship at FAB Restaurant Concepts, I combined research, creativity, and strategy to support the marketing efforts of seven unique restaurants. I developed content calendars aligned with marketing goals, crafted engaging promotional designs and copy, and captured high-quality visuals tailored for Instagram and TikTok. For each brand, I used its specific colour palette and typography to maintain visual consistency and strengthen brand identity across all platforms. Some highlights include:

Easter brunch Instagram Stories for Stella’s Kitchen (Italian cuisine)

A multi-slide Instagram carousel for Black Sheep (cocktail bar)

Regular story content for Simona (Mediterranean restaurant)

Regular story content for Stella’s Kitchen (Italian cuisine)

Fashion Booklet

Designed and photographed entirely by me, this fashion booklet showcases a collection of earrings that are close to my heart. All the pieces featured are mine, brought from Brazil. The booklet introduces a brand I created, Piece of Power, which embodies strength and versatility. Each design and photograph highlights how the earrings can be styled for any occasion, from vintage to elegant events. With its clean layout, impactful visuals, and thoughtful design, the booklet captures the essence of my brand—empowering, versatile, and stylish. My passion for these earrings shines through in every page, making the booklet not just a collection, but a reflection of pieces that hold special meaning to me.

International Ad Campaign – Vegan Cheese Herbivora

Collaboration with: Danielle Shram, Claudine Danielle Reyes, Sakura Hiragi and King Eneyi.

Social Media Ads (Instagram posts/Reel) and Print Ads (Flyer, Banner, Coupon and Tasting Booth Design)

The project was awarded first place by industry professionals for its innovative concepts and standout creativity. Renowned for its visually captivating and easily recognizable design compositions, the campaign spanned various mediums and layouts. Collaborating with business students from Denmark, we crafted strategic designs that effectively resonated with the target audience, ensuring impactful and memorable visuals. One of my key roles was producing the stop-motion animation and collaborating closely with the team to ensure the designs and messaging aligned with the brand’s vision.

Food Truck

Brand identity, logo, menu design, truck graphics, and social media marketing ads

This project involved developing a cohesive brand identity, including a logo, menu design, truck graphics, and social media marketing ads. In collaboration with Samuel Abrahams, Maher Alshikhedder, and David Ranaivoson, we created Crepe Haven, a unique crêpe food truck. Through SWOT analysis and strategic differentiation, we positioned Crepe Haven as a standout choice in the market. We couldn’t find similar competitors offering the same product, making Crepe Haven a distinct and innovative offering in the food truck industry.

Brochure

The brochure is visually enhanced by high-quality photos that you personally captured, highlighting the beauty of Toronto’s nightlife. The clean, easy-to-read typography and well-organized sections make it simple for readers to navigate.

Book cover

For this project, I redesigned the cover of Ikigai with a focus on using my own photography. When I came across the book, I was immediately drawn to the illustrations of flowers that resembled cherry blossoms, which felt like a perfect match for some photos I had recently taken at High Park.

I combined three photographs that shared a light blue tone, creating a sense of continuity and flow. I carefully merged the branches of the flowers, allowing them to extend from the front to the back cover, creating a seamless design that ties the entire book together.

Since the book shares insights on how to live a long and happy life, I felt that the photos with the buildings on the back added an extra layer of meaning, representing real life, where we are surrounded by human creations. The buildings relate to the world we live in, where nature and the structures we build coexist, reminding us of the balance we must find between both.